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Honda Motor Company, Honda Giken Kōgyō KK?, IPA: listen); English: /ˈhɒndə/) (TYO: 7267) is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles.Honda has been the world's largest motorcycle manufacturer since 1959,] as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. of August 2008[update], Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States.[8] Honda is the sixth largest automobile manufacturer in the world.Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2011. Honda spends about 5% of its revenues into R&D.Contents* 1 History
* 2 Corporate profile and divisions
* 3 Current market position
* 4 Leadership
* 5 Products
o 5.1 Automobiles
o 5.2 Motorcycles
o 5.3 Power Equipment
o 5.4 Engines
o 5.5 Robots
o 5.6 Aircraft
o 5.7 Solar Cells
o 5.8 Mountain bikes
* 6 Motorsports
o 6.1 Automobile
o 6.2 Motorcycles
* 7 Electric and alternative fuel vehicles
o 7.1 Compressed natural gas
o 7.2 Flexible-fuel
o 7.3 Hybrid electric
o 7.4 Hydrogen fuel cell
* 8 Marketing
o 8.1 Sports
* 9 Facilities (partial list)
* 10 U.S. Honda models
* 11 Sales
* 12 See also
* 13 Notes
* 14 References
* 15 External links

[edit] History
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From a young age, Honda's founder, Soichiro Honda , Honda Sōichirō) had a great interest in automobiles. He worked as a mechanic at a Japanese tuning shop, Art Shokai, where he tuned cars and entered them in races. A self-taught engineer, he later worked on a piston design which he hoped to sell to Toyota. The first drafts of his design were rejected, and Soichiro worked painstakingly to perfect the design, even going back to school and pawning his wife's jewelry for collateral. Eventually, he won a contract with Toyota and built a factory to construct pistons for them, which was destroyed in an earthquake. Due to a gasoline shortage during World War II, Honda was unable to use his car, and his novel idea of attaching a small engine to his bicycle attracted much curiosity. He then established the Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Calling upon 18,000 bicycle shop owners across Japan to take part in revitalizing a nation torn apart by war, Soichiro received enough capital to engineer his first motorcycle, the Honda Cub. This marked the beginning of Honda Motor Company, which would grow a short time later to be the world's largest manufacturer of motorcycles by 1964.The first production automobile from Honda was the T360 mini pick-up truck, which went on sale in August 1963.[10] Powered by a small 356 cc straight-4 gasoline engine, it was classified under the cheaper Kei car tax bracket.[citation needed] The first production car from Honda was the S500 sports car, which followed the T360 into production in October 1963. Its chain driven rear wheels point to Honda's motorcycle origins.[citation needed]With high fuel prices and a weak U.S. economy in June 2008, Honda reported a 1% sales increase while its rivals, including the Detroit Big Three and Toyota, have reported double-digit losses. Honda's sales were up almost 20 percent from the same month last year. The Civic and the Accord were in the top five list of sales.[14][15] Analysts have attributed this to two main factors. First, Honda's product lineup consists of mostly small to mid-size, highly fuel-efficient vehicles. Secondly, over the last ten years, Honda has designed its factories to be flexible, in that they can be easily retooled to produce any Honda model that may be in-demand at the moment.Nonetheless, Honda, Nissan, and Toyota, were still not immune to the global financial crisis of 2008, as these companies reduced their profitability forecasts. The economic crisis has been spreading to other important players in the vehicle related industries as well In November 2009 the Nihon Keizai Shinbun reported that Honda Motor exports have fallen
At the 2008 Beijing Auto Show, Honda presented the Li Nian ("concept" or "idea") 5-door hatchback and announced that they were looking to develop an entry-level brand exclusively for the Chinese market similar to Toyota's Scion brand in the USA. brand would be developed by a 50-50 joint-venture established in 2007 with Guangzhou Automobile Industry Group.
* 1948–1973 — Soichiro Honda
* 1973–1983 — Kiyoshi Kawashima
* 1983–1990 — Tadashi Kume
* 1990–1998 — Nobuhiko Kawamoto
* 1998–2004 — Hiroyuki Yoshino
* 2004–2009 — Takeo Fukui
*-V, and Odyssey. An early proponent of developing vehicles to cater to different needs and markets worldwide, Honda's lineup varies by country and may feature vehicles exclusive to that region. A few examples are the latest Acura TL luxury sedan and the Ridgeline, Honda's first light-duty uni-body pickup truck. Both were engineered primarily in North America and are exclusively produced and sold there.The Civic is a line of compact cars developed and manufactured by Honda. In North America, the Civic is the second-longest continuously running nameplate from a Japanese manufacturer; only its perennial rival, the Toyota Corolla, introduced in 1968, has been in production longer.[22] The Civic, along with the Accord and Prelude, comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded. Having gone through several generational changes, the Civic has become larger and more upmarket, and it currently slots between the Fit and Accord.
Honda increased global production in September 2008 to meet demand for small cars in the U.S. and emerging markets. The company is shuffling U.S. production to keep factories busy and boost car output, while building fewer minivans and sport utility vehicles as light truck sales
Honda produces Civic hybrid, a hybrid electric vehicle that competes with the Toyota Prius, the Insight and CR-Z.Its first entrance into the pickup segment, the light duty Ridgeline, won Truck of the Year from Motor Trend magazine in 2006. Also in 2006, the redesigned Civic won Car of the Year from the magazine, giving Honda a rare double win of Motor Trend honors.It is reported that Honda plans to increase hybrid sales in Japan to more than 20% of its total sales in fiscal year 2011, from 14.8% in previous year.
Five of United States Environmental Protection Agency's top ten most fuel-efficient cars from 1984 to 2010 comes from Honda, more than any other automakers. The five models are: 2000-2006 Honda Insight (53 mpg-US/4.4 L/100 km; 64 mpg-imp combined), 1986-1987 Honda Civic Coupe HF (46 mpg-US/5.1 L/100 km; 55 mpg-imp combined), 1994-1995 Honda Civic hatchback VX (43 mpg-US/5.5 L/100 km; 52 mpg-imp mpg combined), 2006- Honda Civic Hybrid (42 mpg-US/5.6 L/100 km; 50 mpg-imp combined), and 2010- Honda Insight (41 mpg-US/5.7 L/100 km; 49 mpg-imp combined) The ACEEE has also rated the Civic GX as the greenest car in America for seven consecutive years.
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